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About Us

Our Philosophy

We started with a simple mission: to make safe, healthy, and wellness-driven natural products accessible to everyone. In doing so, we found ourselves at the forefront of what has now become known as clean, plant-based skincare. Today, our commitment remains stronger than ever—to redefine the standards of clean beauty and lead the industry toward even purer, more sustainable, and highly effective formulations that can reach and benefit more people around the world.

Clean, Plant-based Skincare

We believe in the transformative power of plants to elevate your skin. Our formulas go beyond standard clean beauty guidelines—free from over 2,700 questionable ingredients—because we meticulously evaluate every component and craft each formula from the ground up. At the heart of every product is a clinically proven natural active, chosen for its exceptional performance and ability to deliver real, visible results. Nature is our guide, and each formula is designed to create truly magical “Before & Ever-Afters.”

The Triggers​

Skin—beautiful, powerful skin! It works around the clock to protect you from the outside world while acting as the perfect canvas for your beauty rituals. Behind the scenes, it has an incredible ability to renew and rejuvenate itself through a process known as the natural repair cycle. But skin also faces constant challenges—from pollution, UV light, climate changes, aging, and harsh ingredients. These stressors can weaken its defenses, disrupt repair, and trigger irritation. The visible signs? Fine lines, wrinkles, breakouts, and premature aging. The solution? Nourish your skin with plant-based skincare that supports a strong moisture barrier and keeps the natural repair process thriving—so your skin stays clear, radiant, and glowing the way nature intended.

Clean, Plant-based Skincare

At Sera Appeal, we believe less is more. We were among the first to bridge the gap between natural and dermatological skincare. Each of our signature formulas is thoughtfully crafted like a layer cake of three Essential Actives: a clinically proven plant-based active, a gold-standard dermatological ingredient, and soothing botanicals. These three work in harmony to deliver powerful results—targeting skin concerns effectively while staying gentle on your skin. Every formula is designed to be layered seamlessly with the others, so the more consistent your routine, the better the results you’ll see over time.

Designed For All Skins, Including Sensitive Skin

At Sera Appeal, Each product is tested on all skin types, including sensitive skin, and carefully designed to minimize irritation and reactivity, so every skin—no matter how delicate—can benefit.