We started with a simple mission: to make safe, healthy, and wellness-driven natural products accessible to everyone. In doing so, we found ourselves at the forefront of what has now become known as clean, plant-based skincare. Today, our commitment remains stronger than ever—to redefine the standards of clean beauty and lead the industry toward even purer, more sustainable, and highly effective formulations that can reach and benefit more people around the world.
We believe in the transformative power of plants to elevate your skin. Our formulas go beyond standard clean beauty guidelines—free from over 2,700 questionable ingredients—because we meticulously evaluate every component and craft each formula from the ground up. At the heart of every product is a clinically proven natural active, chosen for its exceptional performance and ability to deliver real, visible results. Nature is our guide, and each formula is designed to create truly magical “Before & Ever-Afters.”
At Sera Appeal, Each product is tested on all skin types, including sensitive skin, and carefully designed to minimize irritation and reactivity, so every skin—no matter how delicate—can benefit.